As many of you know, we quickly outgrew the limitations of the blogger.com blogging platform. About half a year ago we migrated over to the WordPress blogging platform. It was the right decision. We still maintain activity here on Blogger.com (I must say I miss the simplicity of this interface) but most of our heavy and beneficial blogging is done on our WordPress blogs.
I originally wanted to simply cut and paste our posts from our other blogs here but Google does NOT like duplicate content. For those interested you can check out our other blogs at the following locations:
ChiropracticPR.com http://chiropracticpr.com/blog
ClinicallySignificantProductions.com http://clinicallysignificantproductions.com/blog
ChiropracticArt.com COMING SOON!
Showing posts with label chiropractic advertising. Show all posts
Showing posts with label chiropractic advertising. Show all posts
Thursday, June 17, 2010
Thursday, December 31, 2009
Which Form of Chiropractic Marketing Performs Best For You?
As 2009 comes to a close we've been wondering which form of chiropractic marketing has shown the best results for you and your practice. Has TV or Radio generated a ton of new chiropractic patients for you? Is traditional print/display advertising the clear winner for your chiropractic practice? Have the internet and social media been a big source of your new chiropractic patients?
We want to know your opinion! We're taking a poll and want to hear your voice on chiropractic marketing. Go to: http://www.twtpoll.com/clinsigpro and rate the various forms of chiropractic marketing. It's quick and painless. There's no sign up, no asking for your email address, just VOTE and give your honest opinion! Hurry because the poll closes on January 2nd! After the poll closes we will analyze the results and blog about it in a future post.
So tell us. . . what is your go-to chiropractic marketing?
We want to know your opinion! We're taking a poll and want to hear your voice on chiropractic marketing. Go to: http://www.twtpoll.com/clinsigpro and rate the various forms of chiropractic marketing. It's quick and painless. There's no sign up, no asking for your email address, just VOTE and give your honest opinion! Hurry because the poll closes on January 2nd! After the poll closes we will analyze the results and blog about it in a future post.
So tell us. . . what is your go-to chiropractic marketing?
Tuesday, December 22, 2009
Chiropractic Marketing During a Recession: Less is More
The worst thing to do during a recession is to stop advertising right? Well the answer is not so clear cut. In stark contrast to what your local yellow pages rep may be telling you, pulling some advertising may actually be the best thing you can do for the economic health of your practice.
Chiropractic practice marketing during a recession can be a challenge. Even for a successful chiropractic practice, every dollar counts during tough economic times. A slow economy brings out the conservative side of every business owner, and the aggressive side of every salesman! With that in mind, let's briefly look at why you shouldn't believe everything your local advertising rep tells you.
I know what you're thinking, "Doc we've always been told the worst thing to do during a recession is to stop advertising!" This is only partially true. This statement is usually uttered by a pressured advertising rep or salesman who's worried you will end your advertising or choose not to advertise with him. While stopping ALL advertising is ill advised, pulling some or even much advertising could actually be a great idea for your chiropractic practice.
During a slow economy a Doctor of Chiropractic needs to examine which advertising methods are working well and which are simply not producting enough of a return on investment. You probably have a lot of paid chirorpactic marketing and advertising that simply isn't producing much in the way of new patients. When times are good it's easy to hold on to the "what if" marketing philosophy. "What if" that ad I've been running brings a new patient to me next week?
I present this question: "what if" you pull funding from that low production ad and put the funds toward your marketing that is working? What if you took that great display ad to a second or third print publication? What if you increased your social media or pay per click campaign? Doesn't it make sense to invest in what is working and pull funding from what is not? Although this is common sense it is so easy to forget when we get caught up in sales pitches, pressure, and economic worries.
I totally agree that a recession is not the time to stop all of your advertising. However, a slow economy is an absolutely ideal time to take a critical look at your chiropractic marketing and advertising plan and budget. If something isn't producing new chiropractic patients it needs to go. Pull the money from that non-productive advertising and do something else with it! Beef up your marketing that IS effective, keep it for cash on hand, or try something new.
While you might argue a slow economy is not the time to try new advertising I'd disagree. It is better to do something different than to continue to waste money on advertising that has consistenly shown poor return on investment. We've all heard that the definition of insanity is doing the same thing over and over again and expecting a different result. It's true! If the advertising wasn't very effective in a good economy and poor during a recession, what makes you think it's going to be different next month? To continue to dump money into worthless marketing is throwing your hard earned money away.
Use tough economic times to take a critical look at your advertising spending. Trimming your marketing budget may be exactly what is needed for a struggling chiropractic practice to survive an economic downturn. Trust me when I say, your local ad representative is never going to tell you this!
Chiropractic practice marketing during a recession can be a challenge. Even for a successful chiropractic practice, every dollar counts during tough economic times. A slow economy brings out the conservative side of every business owner, and the aggressive side of every salesman! With that in mind, let's briefly look at why you shouldn't believe everything your local advertising rep tells you.
I know what you're thinking, "Doc we've always been told the worst thing to do during a recession is to stop advertising!" This is only partially true. This statement is usually uttered by a pressured advertising rep or salesman who's worried you will end your advertising or choose not to advertise with him. While stopping ALL advertising is ill advised, pulling some or even much advertising could actually be a great idea for your chiropractic practice.
During a slow economy a Doctor of Chiropractic needs to examine which advertising methods are working well and which are simply not producting enough of a return on investment. You probably have a lot of paid chirorpactic marketing and advertising that simply isn't producing much in the way of new patients. When times are good it's easy to hold on to the "what if" marketing philosophy. "What if" that ad I've been running brings a new patient to me next week?
I present this question: "what if" you pull funding from that low production ad and put the funds toward your marketing that is working? What if you took that great display ad to a second or third print publication? What if you increased your social media or pay per click campaign? Doesn't it make sense to invest in what is working and pull funding from what is not? Although this is common sense it is so easy to forget when we get caught up in sales pitches, pressure, and economic worries.
I totally agree that a recession is not the time to stop all of your advertising. However, a slow economy is an absolutely ideal time to take a critical look at your chiropractic marketing and advertising plan and budget. If something isn't producing new chiropractic patients it needs to go. Pull the money from that non-productive advertising and do something else with it! Beef up your marketing that IS effective, keep it for cash on hand, or try something new.
While you might argue a slow economy is not the time to try new advertising I'd disagree. It is better to do something different than to continue to waste money on advertising that has consistenly shown poor return on investment. We've all heard that the definition of insanity is doing the same thing over and over again and expecting a different result. It's true! If the advertising wasn't very effective in a good economy and poor during a recession, what makes you think it's going to be different next month? To continue to dump money into worthless marketing is throwing your hard earned money away.
Use tough economic times to take a critical look at your advertising spending. Trimming your marketing budget may be exactly what is needed for a struggling chiropractic practice to survive an economic downturn. Trust me when I say, your local ad representative is never going to tell you this!
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